Formulate

I got the opportunity to try Formulate, a company that makes shampoos and conditioners unique for your personal hair needs and goals, and to be honest I was a little hesitant at first. My sister does my hair, so for the past I don’t even know how many years, I have been using the products from her salon to help keep my color, hydration, all of that. Trying something new was scary to me, but I decided to give it a shot (check out my Formulate highlight on my Instagram here!)

You start this journey off with a quiz. All simple questions pertaining to your hair and your goals. These answers will determine your specific formula. My hair goals I expressed were color protection (obviously), mend split ends because I style my hair a lot, lengthen, and strengthen. The quiz didn’t take long at all, I was even surprised I got to pick my preferred fragrance and even the strength of it! I loved that because I am picky with scents so obviously I went with the more floral smell, called Verdant which smells like grass, lilies, and eucalyptus, and OBVIOUSLY I wanted it strong. 

That was it! I filled out my quiz and information and the next step was to wait for my personal shampoo and conditoner to be shipped. They didn’t take very long and I was surprised at the size of the bottles for the fact that they were full size AND came with pumps! I loved that. The first thing I did was open them and smell them, OH MY GOSH they smelled amazing! 

After the first time I gave them a try my hair felt different, which I was warned of. I was advised due to the fact that they were sulfate free (also paraben free, cruelty-free, and made in the USA, just an FYI) my hair might seem greasy super fast. My hair did feel softer for sure, but a tad oily. After the first day I was already dry shampooing for work. The other thing I noticed was my scalp looked a little dry. 

I assumed I would need some getting used to so a couple days later I used it again. Before my hair was even dry I could see the dryness of my scalp. It was getting so bad and flakey I immediately emailed my contact at Formulate. I remembered them saying that sometimes formulas need to be adjusted a few times to fine tune them and get them right. They were so nice, I told them my issues of the dryness and they immediately put in for a new formal. 

About a week or so after I received my new batch and tried it again. My formal now had the goal “Deep Conditioning” added. Even after the first use of the new formula things seemed better. I was worried if they added ingredients to moisturize my scalp that is was going to make the rest of my hair oily. I was still a little oily after the first new wash, but with each coming wash my hair felt better and better. Not to mention you can smell the amazing scent even the day after washing it! 

I am loving how my hair is feeling and looking after using Formulate. It is shinier, less frizzy, I can actually brush it wet without it being super tangly, and let me tell you, I can usually NEVER do that! It also did not strip my color at all, which I (and my sister) were very happy about. I can safely say all my reserves about trying this new shampoo and conditioner are gone. I felt very taken care of when Formulate immediately helped me to get the right formula when the one I had wasn’t working. They didn’t make any excuses like try it again and see what happens, I could tell they wanted to get it right. They were also SO NICE! I loved working with them. I took before and after photos of my hair. I know the difference may not look huge in the photo but you can still see it. The difference is totally in person and to the touch, it is just sooo soft all the time! The below or during a two month period which includes both my formulas:

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Before! (my 6 year old niece totally took this for me, she is the cutest!)
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After!

Now for something fun! I get the chance to give away one free custom set from Formulate! Click on the link below to enter, I promise you won’t be sorry. How cool is it to know that a haircare system is being formulated just for your hair?! We are all unique so sometimes we need unique products just for us! Enter below 🙂

https://www.formulate.co/u/theblaw